Welcome to the great outdoors...

Long before social media networks,people would gather around the water cooler to talk about the big game or the latest movie. Another part of community life is the humble billboard. Everyone who drives on a certain street will see it,no matter who they are,or what kind of car they drive.

E.T. was the first three dimensional billboard ever developed and literally stopped traffic on Florida's I-95. Subway outdoor for the new turkey, bacon & avocado sandwich. Wild Rivers bus kings were a colorful addition to Orange Country streets. Magic Mountain outdoor for the new X2 ride. Foxy communicates how they bring farm freshness to each local store. Outdoor for Tatsu, a rip-roaring new ride. The vitamin fence campaign for Costco is their most important instore promotion of the year This outdoor comp for Monster's Inc. video release is an all-time personal favorite."Got Fun..." was seen all over Santa Monica,on buses,in malls and an extensive print campaign.Two campaigns for the Santa Barbara Zoo were seen in malls and an extensive print campaign.

Welcome to the great outdoors...

Long before social media networks,people would gather around the water cooler to talk about the big game or the latest movie. Another part of community life is the humble billboard. Everyone who drives on a certain street will see it,no matter who they are,or what kind of car they drive.

Sometimes,when a billboard is out of this world,and creates the same kind of word of mouth buzz we call it "stop traffic creative". And the granddaddy of them all was Tom's 3-dimensional ET billboard, because it actually stopped traffic along the I-95 in Florida when first introduced.

When your audience is 200 feet away and driving by at 70 m.p.h., your message better be clear.

Too often designers treat billboards like print ads in magazines or newspapers, where the reader has time to absorb all the details of the ad. Or clients want to cram every last detail about their product or company into the rectangular dimensions. They figure they're paying for the space,so why not get as much information up there as possible?

Big ideas on a really big stage...

Guttman Shapiro's approach to outdoor is simple - a riveting image with a simple quick message that stays with people long after they park their car.

If you look through our work, you'll find that we can create a branding message that is powerful across all media - print,packaging,outdoor,radio and TV,as well as over the web. We can also handle your SEO,hosting and content management needs. That's our story. We'd love to have you tell us about yours.

You'll find there are no bells and whistles here to distract from our creative and no giant images that take forever to download on a mobile device. Our site is simple, clean and responsive for one reason - we don't want to get in the way of a good story.

When your audience is 200 feet away and driving by at 70 m.p.h.,your message better be clear.

Too often designers treat billboards like print ads in magazines or newspapers,where the reader has time to absorb all the details of the ad. Or clients want to cram every last detail about their product or company into the rectangular dimensions. They figure they're paying for the space, so why not get as much information up there as possible?

Big ideas on a really big stage...

Guttman Shapiro's approach to outdoor is simple - a riveting image with a simple quick message that stays with people long after they park their car.

If you look through our work,you'll find that we can create a branding message that is powerful across all media - print, packaging, outdoor, radio and TV, as well as over the web. We can also handle your SEO, hosting and content management needs. That's our story. We'd love to have you tell us about yours.