Don’t trust anyone over 30(unless they represent your target market!)

That old saying certainly applies if you are marketing a product designed for teenage boys. But why would you trust anyone UNDER 30 if your product targets women,age 35-54?

Fly at the speed of fear with TatsuA diecut,spot-UV 4-panel brochure with pocket - fabulous print job by Doug CrawfordThe print campaign included teaser cards,envelopes and a boarding pass for the media preview of the rideThe Tatsu campaign included outdoorand bus tailsA print campaign for Fright Fest featuring my dad's hand and a lot of photoshop! Print campaign for the new X2 ride included outdoor Park signage designed for their 45th anniversary Part of a series of parking lot banners This print campaign promoted the Batman Begins Stunt Show

Don't trust anyone over 30(unless they represent your target market!)

That old saying certainly applies if you are marketing a product designed for teenage boys. But why would you trust anyone UNDER 30 if your product targets women,age 35-54?

We humbly acknowledge the limitations of our perceptions. That’s why we spend so much time listening to our clients - they know their business better than anyone. Then we listen to real people in the target market as we look for feedback on our creative solutions. Finally,we bring in talented partners with a unique perspective in order to complement our own creative efforts. You won’t find us trying to stamp our style or a particular brand of cool on every product. And our track record shows how this benefits each client.

We're all about the three R's of advertising:Research,Respect(for our target audience) and Results.

Unlike other Six Flags theme parks,MAGIC MOUNTAIN is not the only game in town. They have to contend with giant competitors in Southern California. Because of this,our marketing efforts with them are always focused on branding them as the #1 coaster park,appealing to a teen market that feeds on adrenaline.

Fly at the Speed of Fear

When Magic Mountain came to us for help to develop the branding for their new inverted ride,we researched dragons from all over Asia to help find the right back story for "Tatsu,"(which means dragon in Japanese). Working with illustrator Mick McGinty,we came up with a perfect combination of Eastern and Western characteristics and then developed the final logo with our tagline "Fly at the Speed of Fear."

The year-long print campaign included ads,outdoor,coupon promos with Taco Bell® and Subway®,and PR materials featuring a fold-out brochure,greeting cards,stationery and a "boarding pass" that served as an invitation for the press event.

We humbly acknowledge the limitations of our perceptions. That’s why we spend so much time listening to our clients - they know their business better than anyone. Then we listen to real people in the target market as we look for feedback on our creative solutions. Finally,we bring in talented partners with a unique perspective in order to complement our own creative efforts. You won’t find us trying to stamp our style or a particular brand of cool on every product. And our track record shows how this benefits each client.

We're all about the three R's of advertising:Research,Respect(for our target audience) and Results.

Unlike other Six Flags theme parks,MAGIC MOUNTAIN is not the only game in town. They have to contend with giant competitors in Southern California. Because of this,our marketing efforts with them are always focused on branding them as the #1 coaster park,appealing to a teen market that feeds on adrenaline.

Fly at the Speed of Fear

When Magic Mountain came to us for help to develop the branding for their new inverted ride,we researched dragons from all over Asia to help find the right back story for "Tatsu,"(which means dragon in Japanese). Working with illustrator Mick McGinty,we came up with a perfect combination of Eastern and Western characteristics and then developed the final logo with our tagline "Fly at the Speed of Fear."

The year-long print campaign included ads,outdoor,coupon promos with Taco Bell® and Subway®,and PR materials featuring a fold-out brochure,greeting cards,stationery and a "boarding pass" that served as an invitation for the press event.