Everyone loves a good story

There is a reason why great companies create great branding,and not the other way around. Great products,ideas and services all have one thing in common. They are built upon a set of experiences,ethics and excellence that creates a unique and compelling story.

Everyone loves a good story

There is a reason why great companies create great branding,and not the other way around. Great products,ideas and services all have one thing in common. They are built upon a set of experiences,ethics and excellence that creates a unique and compelling story.

We believe everyone has a story to tell. That story can be just as compelling for a bakery as for a blockbuster movie. And there's no better place to tell a story than with TV, web videos, or that theater of the mind, radio.

"All television is educational television. The question is: what is it teaching?" – Nicholas Johnson

WILD RIVERS is a small Orange County waterpark that needed help, because they didn't have the big media budgets to gain the same exposure at their larger competitors. Our goal was to tell moms and kids that there was a cool,fun place to go over the summer,located "where the 5 meets the 405 in Irvine." And in our tests,that's exactly what viewers remembered.

Good to the last drop...

By creating a donut (an open space for supers), we gave the client the flexibility to use the spot again. And again. All told, the spot was so successful the client used it for six straight years, only changing the offers as they went forward. When they finally decided to go in a new direction, we ended up on their short list of agencies, and did the 2010 and 2011 spots, based on some fantastic underwater shots taken by our friends at 30 Second Films.

Look through our broadcast work, you'll find that Guttman Shapiro can create a impactful creative that gets your viewers' attention and leaves them educated about your brand, not just the last gag in the spot. That's our story. We'd love to have you tell us about yours.

We believe everyone has a story to tell. And that story can be just as compelling for a bakery as for a blockbuster movie. And there's no better place to tell a story than with TV,web videos,or that theater of the mind,radio.

"All television is educational television. The question is: what is it teaching?" – Nicholas Johnson

WILD RIVERS is a small Orange County waterpark that needed help,because they didn't have the big media budgets to gain the same exposure at their larger competitors. Our TV creative told a story to moms and kids that there was a cool, fun place to go over the summer, located "where the 5 meets the 405 in Irvine." And in our tests, that's exactly what viewers remembered.

Good to the last drop...

By creating a donut(an open space for supers),we gave the client the flexibility to use the spot again. And again. All told,the spot was so successful the client used it for six straight years,only changing the offers as they went forward. When they finally decided to go in a new direction,we ended up on their short list of agencies,and did the 2010 and 2011 spots,based on some fantastic underwater shots taken by our friends at 30 Second Films.

Look through our broadcast work,you'll find that Guttman Shapiro can create a impactful creative that gets your viewers' attention and leaves them educated about your brand,not just the last gag in the spot. That's our story. We'd love to have you tell us about yours.