ABOUT US

Our thing is telling other peoples’ stories, but since you’re here...

We are that rare breed, California natives, who know our market and how to connect with its people.

Executive Creative Director/Partner Tom Guttman worked for 11 years with Foot, Cone, & Belding, servicing national clients such as Nestles, Arco, and the U.S. Forestry Service. . He is best known for his work with Universal Studios as the innovator who came up with the first 3-dimensional billboard.

Executive Creative Director/Partner Lon Shapiro’s background is on the design side. He worked under Andy Engel, an award-winning illustrator/designer who produced all the A-List video and music packaging for Disney, Fox, Universal, Dream Works, Capitol Records and MCA Music.

We Never Stop Learning

Every client has a new story to tell. Every person is evolving as a consumer. Technological, cultural and political trends constantly reshape society. And our growth as human beings brings new perspectives which affect our creative process. The only thing that hasn’t changed after all these years is our passion to tell stories for companies of all sizes, in any industry.

Our Value Proposition

Guttman Shapiro Creative Group combines the best of the advertising/creative world with the highest standards in design and typography to form a branding team that can handle any client. We may be small, but we are nimble and turn things around on a dime. We do full media campaigns that include branding, packaging, ads, outdoor, TV & radio, and websites.

And we get the job done right the first time, on time, and on budget.

Our Team

Tom Guttman is known for reinventing the billboard with his legendary 1990 traffic-stopping ET billboard on I-95. His work for Universal Studios can be seen in the OBIE Hall of Fame. His awards include the Clio for Universal Studios and the Gold at the International Advertising Festival for the U.S. Forest Service. His passion for creativity and people is limitless, which is why he will always be the kid in the candy store.

Lon Shapiro applies The Inner Game to foster creativity. Always focused in the now, he learns each client’s story, users’ needs, and the technical specs of a project. Then he forms a team to deliver great creative that works properly in the real world, all while staying within budget. He wears many hats at work, but his UCLA beanie has a special place in his heart and on the slopes.

Kevin Shapiro, our in-house photographer and filmmaker speaks English, French, Spanish, and some Italian, and loves to learn new phrases in Mandarin, Portuguese, Japanese, and Russian. He’s adept imitating accents and celebrities, which has lead to projects as a voice over actor. His voice also extends to screenwriting. As a painter, he uses a wide range of media, including water color, acrylics, pencil, and air brush.

Stephan Shapiro loves gadgets and problem solving. Hanging out with him is like watching your own personalized episode of Myth Busters, as he will start to scribble away on a napkin to figure out a problem during dinner. He’s our go to guy when it comes to programming and troubleshooting anything and everything, as he is adept at HTML5, PHP, CSS, C++, Javascript, MYSQL and responsive web design.