Ideas still matter.
In an age of social media influencers, online analytics, and A/B testing, you might think creativity has no place in this world. But in the long run, people remember stories that move and inspire them, not clickbait, listicles and filtered selfies.
The pen may not be mightier, but never forget — an eraser can transform swords into words.
Of course it’s silly, but it made you stop and think. Writers think inside, outside and beyond the box. Marry the copy with the right imagery and your story could change the world.
"So Good... it Makes the French Jealous," was Lon's very first tagline.
Six Flags chose "Fly at the Speed of Fear" for the new ride's tagline over our competition.
The Tao of Blogging book cover design
A collaborative book collected, illustrated and edited by Lon Shapiro.
Impactful graphic design: Ad campaign for Costco's TruNature Herbal supplements
Part of our successful ad campaign for Costco's line of TruNature herbal supplements.
Part 1 of a three part promotional campaign to educated clients about responsive web development.
Branding and poster campaign for Eurostation Waffles
Lon wrote the tagline and a series of headlines for promotional posters.
Lon's Summer of Love radio campaign was a case where life followed art.
Our client fell in love with the tagline "The Science of Delicious."
We wrote all the copy for their packaging and marketing materials.
Custom typography work to promote Lon's copywriting and design skills.
Lon created the myth of The Corn Maiden by researching the use and veneration of corn in many cultures.
Writing Samples
Lon has been a Top Writer on Quora and Medium.com. He has written on a wide variety of subjects, usually with humorous takes on sports, pop culture, and politics. Here are a few of his best serious pieces and some viral hits.
- Do You Know the Difference Between Bloggers Who Write and Writers Who Blog?
- How to Think Different: A New Perspective on Creativity
- Nadal: This Raging Bull is the Greatest Fighter in Tennis History
- Top 10 Cowbell Songs: The Ultimate Rankings
- To Write or Not to Write… That is the Question
- Writing is a Sport: Treat Yourself Like a Proessional Athlete
- Original or Extra Crispy: the Definitive Rankings of SNL’s Best Cast Ever.
- Give Yourself a Hand: the 20 Greatest Hand Clapping Songs of All Time
- Get a Grip: The Top 10 Hand Clapping Songs of All Time
Our Storytelling Tools
Guttman Shapiro Creative Group. Turn your brand into a story.
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- LShapiro@GuttmanShapiro.com
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