Logos and Typography
If logos are the life blood of a brand, typography is the DNA. Type can create emotions, even with a single word. Emotions that can reinforce a brand, or distract the consumer with the wrong choice. We don’t follow trends to be hip. We honor each client’s vision by creating unique logos and typography that tell their story.
You can't judge a book by its cover...
But a picture’s worth a thousand words. Book covers are the ultimate design challenge, as their thumbnail images online play such a large part in the purchase decision.
“I saw the angel in the marble and carved until I set him free.” - Michaelangelo
Design is a combination of art and solving puzzles. In every project, there are two processes at work. First, the need to explore as far as our imagination will take us in coming up with unique concepts, not different color variations of the same idea. The second phase is the refinement, where we cut out elements that distract from the core message. Even the most complex communication should feel simple, natural and easy to understand.
Our Storytelling Tools
Guttman Shapiro Creative Group. Turn your brand into a story.
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- LShapiro@GuttmanShapiro.com
- (818) 832-9604